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S.J. Rood was established in London’s prestigious and beautiful Burlington Arcade in 1873.
It was owned and run by the Allen family who were diamond merchants in addition to their primary role of jewellery manufacturers and retailers. The firm enjoyed great success and were awarded the Royal Warrant by Queen Mary, wife of George V who reigned from 1910 until 1936. The company was purchased by Hancocks & Co. in 1998 and Hancocks took over the Rood premises in Burlington Arcade where they remain trading from today.