MOVADO

 

1881 - Achilles Ditesheim, a 19-year old entrepreneur, hires six watchmakers and opens a small workshop in the village of La Chaux-de-Fonds, Switzerland.

1905 - Ditesheim changes the name of his company to Movado – a word meaning “always in motion” in the artificial, international language of Esperanto.

1912 - Introduction of the Polyplan. Its revolutionary, patented movement is constructed on three planes to fit a case curved to follow the natural contours of the wrist.

1925 - An elegant cushion-shaped Movado Pocket Watch with highly decorative, hand-enamelled gold case is created for the “Exposition des Arts Decoratifs” in Paris.

1926 - Launch of the Ermeto, a unique pillow-shaped watch with a patented movement automatically wound by the sliding motion of the case as it is opened and closed.

1930 - The 1930s represented a decade of brilliant creativity during which the early Movado Digital Watch, with an innovative display of both hours and minutes, is introduced.

1946 - The new epoch in wrist calendar watches begins with the debut of the advanced, self-winding Calendomatic, featuring month and day apertures and central date indicator.

1947- The single dot watch dial that will earn world renown as The Movado Museum Watch is created by Nathan George Horwitt.

1956 - The Kingmatic series of rotor-driven timepieces is introduced, marking a technological advancement in automatic wristwatches.

1960’S - 18K gold Movado coiled cuff watch owned by legendary actress Elizabeth Taylor. The pear-shaped dial with alpha hands and stick markers is signed Movado Switzerland.

1970 - The leading Movado watch model in 1970, the Datron chronograph with classic tonneau-shaped case and self-winding movement, was available with a rotating bezel and a number of dial variations.

1981 - Uniting the dot motif from the celebrated Museum dial with the sportive spirit of stainless steel, Movado launches Imperiale, the popular bracelet watch later renamed Sports Edition.

1983 - 1983: MGI FOUNDER - GEDALIO GRINBERG

Under the leadership of its founder Gedalio Grinberg, Movado Group Inc., then North American Watch Corp., acquires the Movado brand.

 

THE MOVADO ARTISTS' SERIES

The Movado Artists' Series: Self-expression through time. The art of fine watch-making elevated to a fine art form including contributions from Andy Warhol and James Rosenquist among others.

1996 - The introduction of Vizio, post-modern watch design of architectural inspiration that expresses Movado’s unwavering commitment to design innovation.

2000 - A classic style takes futuristic form with the debut of the Movado SE, an evolution of the original Sports Edition.

2001 - The Elliptica wristwatch is revealed.

2003 - Debut of the Museum Automatic – Movado’s single dot dial, an icon of Modernism, is offered in a watch with a 21-jewel self-winding movement and sapphire crystal case-back.

2005 - Strato, the first wrist watch to feature Movado’s patented Museum Setting – a diamond bezel the lies protected beneath the sapphire crystal is launched.

2006 - Commemorating 125 years of artistry and innovation in design, Movado issues the M125 collection highlighted by a limited edition men’s Sapphire model with official M125 logo-stamped case-back.

Launch of Series 800, the art of performance – fine Swiss quartz and automatic sport timepieces marked by sculptured contours and signature details that pay homage to the design legacy of Movado.

2007 - In celebration of the 60th Anniversary of the watch dial conceived by artist Nathan George Horwitt in 1947 and regarded today as a modern icon, Movado introduces Museum Colour Dials in a new colour palette.

2009 - Premiere of the Movado Master™, dynamic watch design rooted in the strong industrial and architectural expressions of the Bauhaus movement.

2010 - Launch of Movado BOLD. These watches and chronographs feature high tech materials, bold signature dots and bright accents in high-intensity hues.