Born in 1866, Jensen was the son of a knife grinder in the town of Raadvad just to the north of Copenhagen.
Jensen began his training in goldsmithing at the age of 14 in Copenhagen. His apprenticeship, with the firm Guldsmed Andersen, ended in 1884 and this freed young Georg to follow his artistic interests.
From childhood, Jensen had longed to be a sculptor and he now pursued this course of study at the Royal Academy of Fine Arts. He graduated in 1892 and began exhibiting his work. Although his clay sculpture was well received, making a living as a fine artist proved difficult and he turned his hand to the applied arts. First as a modeller at the Bing & Grøndahl porcelain factory and, beginning in 1898, with a small pottery workshop he founded in partnership with Christian Petersen. Again the work was well received, but sales were not strong enough to support Jensen, by this point a widower, and his two small sons.
In 1901, he abandoned ceramics and began again as a silversmith and designer with the master, Mogens Ballin. This led Jensen to make a landmark decision, when in 1904, he risked what small capital he had and opened his own little silversmithy at 36 Bredgade in Copenhagen.
Jensen's training in metalsmithing along with his education in the fine arts allowed him to combine the two disciplines and revive the tradition of the artist craftsman. Soon, the beauty and fine quality of his Art Nouveau creations caught the eye of the public and his success was assured. The Copenhagen quarters were greatly expanded and before the close of the 1920s, Jensen had opened retail outlets as far ranging as New York, London, Paris, Stockholm, and Berlin.
Georg Jensen died in 1935, but in the preceding years he imbued the firm with his strongly held ideals concerning both artistry in design and excellence in craftmanship, this tradition has been adhered to throughout the twentieth century. Although Jensen himself was a proponent of the Art Nouveau style, he had the wisdom and foresight to allow his designers their own freedom of expression which expanded the stylistic scope of what the firm produced and allowed it to keep step with time.
Over the years, many talented designers have contributed to the company’s distinctive design and style including Nanna Ditzel, Arne Jacobsen, Vivianna Torun Bülow-Hübe, the Swedish Prince Sigvard Bernadotte, Soren Georg Jensen (the son of Georg Jensen) Henning Koppel and Johan Rohde.