CARTIER

Louis-Francois Cartier 1819-1904

Alfred Cartier -1925

Louis Cartier 1875-1942 (Paris)

Jacques Cartier 1884-1942 (London)

Pierre Cartier 1878- 1965 (New York)

1847 was founded in Paris by Louis-François Cartier. It was his three grandsons, Louis, Pierre and Jacques, who were responsible for establishing the famous world-wide empire at 31 Rue Montorgueil.

1852 Stocked 'Egyptian' scarab bracelet.

1853 Moved to 5 Rue Neuve-des-Petits-Champs. First American client!! First mention of platinum being used.

1859 Moved to 9 Boulevard des Italiens

1860 First Russian client!!

1872 Alfred Cartier becomes a partner.

1874 Alfred Cartier takes over the management of the store.

1898 Louis Cartier becomes a partner & the business is renamed Alfred Cartier & Fols.

1899 Louis retained responsibility for the Paris branch, moving it to the 13 rue de la Paix.

1902 London branch opened at 4 New Burlington Street. Alfred Cartier opens office at 4 rue de la Paix Paris

1904 Louis Cartier makes the first wristwatch with leather strap for his friend Alberto Santos-Dumont the aviation pioneer.

1906 Jacques Cartier takes charge of London shop. Louis & Pierre Cartier become partners in Cartier Freres. First attempts at Art Deco jewellery!!

1907 Pierre Cartier goes to New York.

1908 Temporary Cartier branch at 28 quai de la Cour, St Petersburg

1909 Pierre opens 712 Fifth Avenue New York. Also prominent amongst Cartier’s gifted team, was Charles Jacqueau who joined LouisCartier for a lifetime. London branch moves to 175/176 New Bond Street London

1910 Pierre Cartier sells the blue Hope diamond bought from Louis Cartier, who had bought it the previous year at a Paris sale. The logo of 2 linked C's makes it first appearance.

1913 First 'Mystery' clock!!

1914 First panther motif is used on a watch.

1917 Jacques took charge of the London operation and eventually moved to the current location in New Bond Street.

1917 Pierre moved to 653 Fifth Avenue New York, the Morton F Plant mansion which he exchanged for 2 strands of oriental pearls!

1919 The "Tank" watch is created.

1921 Cartier Freres becomes Cartier SA

1926 Open branch in St Moritz (closes in 1945)

1933 Jeanne Toussaint who was appointed Director of Fine Jewellery.

1935-1939 Paris designer Lemarchand works in London. Open branch Monte Carlo

1938 Open in Cannes. The smallest bracelet watch in the world is offered to Princess Elizabeth. The English rose clip is made for the Royal family & given to Princess Margaret. This brooch was bought by Hancocks in 2006.

1940 After German occupatoion of Paris open temporary shop in Biarritz

1941 Cartier create the caged bird jewel symbolizing the German occupation. After the occupation it was followed by the "freed bird".

1945 Jean-Jacques Cartier son of Jacques Cartier takes over London.

1948 Claude Cartier son of Louis Cartier presides over New York.

1956 Open workshop at 13 rue de la Paix

1962 Cartier New York sold by Claude Cartier (he remained as President until 1963).

1966 Cartier Paris sold by Marion Cartier

1972, a group of investors led by Joseph Kanoui bought Cartier Paris whose President became Robert Hocq, originator of the concept “Les Must de Cartier” in collaboration with Alain Dominique Perrin.

1973' Les Must de Cartier' created by Robert Hocq with assistance from Alain-Dominque Perrin.

1974 Cartier London was bought by the same group of investors.

1976 Cartier New York was sold again & Joseph Kanoui was appointed President..